Posts Tagged ‘three minute egg’

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Asheville Area Chamber of Commerce Names Jason Entrepreneur of the Month

Thursday, December 29th, 2011

December, 2011: the Asheville Area Chamber of Commerce has graciously named owner and inventor of the Three Minute Egg®, Jason Scholder, their Entrepreneur of the Month.  The Asheville Chamber made the announcement in their December newsletter, detailing how they arrived at their decision with the following kind words:

The Chamber is pleased to recognize Jason Scholder, owner and inventor of the Three Minute Egg®, as Entrepreneur of the Month for December, 2011. Three Minute Egg® is an innovative yoga prop that encourages stability and enables users to safely maintain postures.

The Three Minute Egg® was born out of Jason’s personal experience with back pain and a desire for better and more comfortable ways to help stretch his back. Jason infused a creative approach into the concepts of traditional yoga props to design a new ergonomic yoga support with a curvature that fits the natural contours of the body.

“I have my work cut out for me in an environment where traditions date back for millennia, gurus have the last word and blocks have been status-quo for years,” Jason notes on his Web site.  “The need for change isn’t always obvious.  But when better options reveal themselves, shift happens.”

Armed with a crash course in entrepreneurship, Jason launched the Three Minute Egg® with personal capital, modest funding from friends and a small business loan from Advantage West. The concept has quickly been embraced by many health and fitness instructors.

“Thanks to the grassroots evangelism of numerous early-adapters, word of the Egg is spreading.  Its acceptance in the global yoga community is increasing,” Jason said.

Prior to creating Three Minute Egg®, Jason was a cabinet and furniture maker and an artist.  Jason is also the founder of Reel Change Films, Inc., a full-service video production company that he launched in 2007.

We are very grateful to the Chamber for honoring Jason and the Three Minute Egg® in this way, and moreover for their continued support for locally owned, independent and small businesses that help keep the Asheville economy sustainable and thriving!

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Denver Post Reviews Three Minute Egg for Holiday Gift Guide

Friday, December 9th, 2011

While the recession may endure an indeterminable course, it is still the holidays after all and, alas, shopping season is upon us.  We were flattered to be included in the Denver Post’s 2011 Holiday Gift Guide that was released this week.

Amongst a list of products that include a range of health, wellness, and fitness products, Doni Luckutt points to the Three Minute Egg as an alternative to yoga blocks that is versatile in function, with an “ergonomic shape [that] contours the body.”  While traditionally a yoga prop Luckutt tells us not to limit our perspective, as it “provides firm support to stretch tight areas and provide foundation for weak ones (for instance, the wrists).”

As with the traditional purpose of the Eggs created by owner/inventor Jason Scholder, Luckutt finds use in the Eggs for stretching the lower back.  “Placing six individual Eggs under the [lower] back, supporting the head, cradling the back of the knees and lifting the arms provides an excellent, relaxing reclined position that rejuvenates and restores,” she says.

For carpal tunnel syndrome Luckutt finds that the Eggs are wonderful for wrist protection, applicable “for gymnasts, acrobats, yogis and others who wrest on the wrists for pushups, handstands, and the like.”

Thank you for the mention, Doni, and for the awesome holiday shopping advice!

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Diets in Review.com Reviews the Three Minute Egg for Yoga Giveaway

Friday, December 9th, 2011

With the holidays upon us and, thus, resolutions right around the corner, we could not be more excited to have teamed up with Diets in Review.com to participate in a supreme yoga giveaway.  The website contains a spectrum of in-depth information and education from health professionals about healthy living, encouraging constructive weight loss that results from healthy lifestyle changes.

We had the fortune of gaining a personal training perspective in a review by Kelly.  Her experience with the Eggs gave her insight into how best to add them to not only a yoga practice, but also a fitness routine.  Like most people, she found that her favorite use for the Eggs is for stretching and supporting the back in reclined poses.  She found that “placing two Eggs behind your shoulder blades allows you to arch over top [of] the Eggs and get a great supported stretch, perfect for tight chests and easing lower back pain.”  Her insight brings to light issues that most can identify with, that “working on the computer for a living, coupled with an old back injury, has left me with the posture of a question mark, and the Three Minute Egg has been the first thing I have found that perfectly arches with my back to counteract the Quasimoto hump.”

Be sure not to miss an amazing opportunity to be the winner of their 2011 Yogi Gift Guide Giveaway.  This package offers our Namastegg Starter Kit, along with Element: Hatha & Flow Yoga for Beginners DVD, a yoga mat and towel from Manduka Yoga, a MeSheeky Odette skirt, and a one-year subscription to Om magazine. What are you waiting for?  Find out how you will win here.

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Annie Carpenter Continues Yoga Journal Column “Basics” with Chair Pose

Friday, December 9th, 2011

As part of her year-long series, Annie Carpenter continues her column “Basics” in the December 2011 issue of Yoga Journal with Chair Pose (Utkatasana).  While simple in appearance, Chair Pose is one that demands more than meets the eye: flexible shoulders, a stable core, and strong legs.  We are reminded of the fundamentals of the pose in its root word, utkata, meaning “fierce” or “powerful,” although Annie tells us it is just as much to keep a cool mind.  With deep breathing and a release of tension you will find a stronger sense of focus.

Focus is certainly central to the success of Chair Pose, as it requires quite a bit of it.  All at once you must lift your chest, engage your core, lengthen your lower back, and keep weight in your heels.  Annie gracefully reminds us with her patient perspective, that the point of Chair Pose is “[learning] to handle many actions all at the same time for what feels like way too long.”

With Annie’s helpful advice there are means of preparation before conquering the full pose.  Before adding the arms you can first focus on mastering the right angle of your knees, channeling particular concentration toward shifting your weight onto your heels.  Standing tall in Mountain Pose (Tadasana), which was the focus of Annie’s first blog of the “Basics” series, will keep your arms extended straight and your back from overarching.  When you’re ready, Annie tells us to unite the whole of the pose by bringing awareness to the torso.

“The pose is teaching you,” Annie says, “its most important lesson and key concept in yoga: steady practice over time is better than occasional, intense spurts.”  She includes three modifications by using the wall as a prop:  powering up your lower body with squats, and aligning your upper body with chest and shoulder openers.

With a dedicated daily regimen, Annie reminds us of the deep satisfaction that results from perseverance and determination in this challenging pose.  The Sanskrit word for dedicated practice, abhyasa, reminds us that focusing on the practice itself rather than achieving the goal results in effortlessness.  ”Consistency in yoga yields deep, lasting results.”

 

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Joan White: Iyengar Yoga Teacher Extraordinaire

Wednesday, November 23rd, 2011

Recently I had the opportunity to catch up with much beloved Iyengar Yoga instructor, Joan White, for an interview about her life as a yoga teacher and 3ME Signateur.  What a privilege this was!  Joan is one of the most senior Iyengar yoga teachers in the U.S., having studied with the Iyengar family since 1973.  She is winding down her 2011 tour, which included India (twice), South Africa, Germany, Denmark and numerous cities across the U.S.  With just a couple weeks before her last workshop of the year, Joan afforded us this opportunity to learn more about her.

3ME:  Great to catch up with you, Joan.  Tell us, in the midst of your global travels and experiences, how did you first encounter the Eggs?

Joan: Well, it was a windy day in the hot sands of Joshua Tree, California, at Bhakti Fest when I was assigned to teach yoga in an outdoor tent with a dirt floor to an Iyengar yoga class.  The only thing between my students and the coarse sand was their yoga mat.  Little did I know that there were Three Minute Eggs being sold only 50 yards away from where I was teaching.

Someone from my previous class appeared before me.  He told me of a man who could lend me 150 Eggs so I could have props for my students.  There was only one condition: (more…)

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Asheville Citizen-Times Features Three Minute Egg

Wednesday, October 26th, 2011

Last week Jason was invited to sit down for an interview with local newspaper Asheville Citizen-Times. They had decided to feature him in an article that appeared in the Sunday, October 24th issue on the front page of the Business section, as part of an ongoing series on Entrepreneurship in Asheville, NC.  His background as a self-made entrepreneur “has taken him from a Grateful Dead concert vendor, professional artist and cabinetmaker to filmmaker and professional poker player,” developing a unique skill set that led to the innovative of the Three Minute Egg®.  In a time when the economy continues to struggle and unemployment rates at high, yoga is a thriving industry in which mom-and-pop operations are able to meet demands and cater to the yogi customer, Yoga Journal points out, highlighting this article and pointing to Jason as a success story.

Having endured years of back injuries, Jason turned to yoga following a bike and car accident both in 2000.  The invention of the Egg came after moving cross-country to Asheville, seeking a committed ‘spiritual evolution’ and personal regimen of yoga.   (more…)

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Standing Forward Fold – Uttanasana (2-3 Eggs)

Monday, October 24th, 2011
“When you are ready to do Uttanasana, have you ever studied the movement of energy? You only know that you are bending forward and your hands are going down. But how do the energy and consciousness spread in the body?… Do you ever observe whether your consciousness expands from the back towards the sides, or do you only observe the vertical downward movement? When every asana is multi-petaled, why do you ever make it single-petaled?”—B.K.S. Iyengar, Yoga Wisdom & Practice

Where To

  • Under hands
  • Under feet
  • Between the thighs
  • Between the feet

Why To

  • Using the Eggs under the hands allows you to find grounding and focus more on the actions of the pelvis.  This encourages the lengthening of the spine from the tailbone to the base of the skull.
  • Holding your Eggs in your hands in the high position allow less flexible people to maintain a flat back and more easily fold from the hip crease.
  • With an Egg between the upper thighs it is easier to maintain the internal rotation of the thighs without collapsing in the knees.  This affords more space around the sacrum for rotation of the pelvis.
  • Keeping an Egg between the thighs also helps to maintain the hip-distance alignment.
  • An Egg between the feet helps maintain hip-distance alignment of the legs and engage the inner arches of the feet.
  • An Egg under the feet gives the benefit of added extension for those who are very flexible and want the release of gravity to deepen the pose.

How To (more…)

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Head to Knee Pose – Janu Sirsasana (6-8 Eggs)

Sunday, October 16th, 2011
“I was doing too many backbends…; one day I made up my mind to do forward bends like Janu Sirsasana—I could not stay in it even for a few minutes. My spine and back muscles became sore and I couldn’t bear the soreness when I used to do forward bends. It was as if somebody was using a sledgehammer on my back. Then I determined that if I could do backbends, I should learn to do forward bends too. Since then, I keep a day for forward bends and my students follow the same routine.”—B.K.S. Iyengar, Yoga Wisdom & Practice

Where To

  • Under sitz bones — Lotus Booty or Reverse Lotus Booty
  • Under knee, thigh, or shin of bent knee (short stack)
  • Under knee of extended leg (2 Eggs are better than 1)
  • Under the hands

Why To

  • If your hamstrings or lower back are tight sitting on lotus booty will make therotation of the pelvis more accessible.
  • If the knee of the bent leg is supported then the inner thigh and hip flexor will be able to relax more easily, making pelvic rotation more accessible.
  • To prevent hyper-extension place Eggs under your straight knee.
  • For a more passive stretch (as in Yin Yoga, for example) place an Egg on top of your straight leg and rest your head on the Egg.

How To (more…)

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3ME Workshop — Two Hearts Yoga Studio

Friday, October 14th, 2011

On Sunday, October 23rd, there will be an tutorial workshop on how to use Three Minute Egg® at Two Hearts Yoga & Fitness, located in San Antonio, TX.  The workshop will be taught by studio instructor and 3ME ambassador, Connie Lozano.

The workshop begins at 2:00 PM with an hour and a half segment on using Eggs in Restorative poses.  It will then proceed into another segment at 3:30 PM focusing on using Eggs in Vinyasa/active poses.  For $20 you’ll get an in-depth tutorial that will carry on into your regular practice on how to maximize the benefits of the Eggs in both dynamic and and restorative postures.

Be sure to secure your spot by registering at (210) 248-8715.  Check out their website and their Facebook page for more information.

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Triangle Pose – Trikonasana (2-3 Eggs)

Tuesday, October 11th, 2011
“If I turn my right foot out in Trikonasana, and left foot inward, I see whether the width and length of my right foot is equal to the left or whether to the left is affected to become short. This way I started adjusting my body, dividing the body from the center of the legs to understand clearly. At the early stage it seemed to be a limbering process, but later I found that I am not only digging into the body but my intelligence too. This penetration removed the weeds that were in my body and made my mind fertile to penetrate deeper.” — B.K.S. Iyengar, Yoga Wisdom & Practice

Where To

  • Under the supporting hand
  • In the lifted hand
  • Behind the front calf
  • Under the front foot

Why To

  • In order to keep a straight spine an Egg under the supporting hand will provide a firm foundation to ground into.  This will enable the opposing hand to raise up toward the ceiling in order to fully open the front body. (more…)

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